AI Boost

Project and audience

AI Boost is an AI tool for image and video manipulation. Its iOS app serves people creating visual content for entertainment and personal projects, while the advanced web version also supports professional and commercial work. The audience includes designers, illustrators, marketers, advertising agencies, photographers and videographers.

Problems addressed

The project identifies difficulties in choosing AI tools, understanding complex settings, learning image creation and editing, interpreting generated results and retaining an individual creative style. Users also face the time and resource costs of learning new AI technologies.

Design direction

The proposed approach includes simple tools, a range of styles and effects, training and support, integration with other applications, saving and loading settings, and availability across devices. The case presents the image-generation interface, the structure of its tools and settings, typography and reusable interface components.

Visual materials

The presentation combines product information, user and tool flows, interface screens and the design system. The links above lead to the Behance case, the web product and the iOS application.