Developed a CRM system for the catering industry, Trust, from the ground up. including designing user scenarios, user flow and interfaces to manage orders, customer base and analytics.
Created a design system and UI-kit, which accelerated the development process by 30% and ensured uniformity of interfaces.
Conducted UX research: JTBD analysis, A/B testing, which helped optimize key user flows and increased customer satisfaction by 25%.
Branding and Communication Design
Designed websites for clients with a focus on user experience and conversion.
Created and expanded brand identity (logos, corporate identity, graphic elements) using Figma, Illustrator, Photoshop.
Prepared marketing and presentation materials, ensuring alignment with brand guideline and customer goals.
Working with clients
Interacted with customers: gathered requirements, presented solutions, incorporated feedback and adapted the design to their business goals.
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Open to Senior Product Designer roles in product teams. The quickest way to reach me: